A People's Perspective on the Green Agriculture and Food Transition and the Green Tripartite Agreement in Denmark

Frontpage for the report
Contributors

Jessica Aschemann-Witzel, Aarhus University, https://orcid.org/0000-0002-6737-3659
Michelle Tulloch, Aarhus University, https://orcid.org/0000-0002-9686-2443
Esben Durhuus Lejsgaard, Aarhus University, https://orcid.org/0009-0001-1127-3384

Keywords

Green Tripartite Agreement, Green Transition, Attitudes and Beliefs

Abstract

Denmark has recently agreed on the so-called Green Tripartite Agreement that restructures agriculture and land use to fulfill climate and  environmental goals and implement a green transition of the agricultural and food sector. Little is known, though, about what citizens think about these changes, the extent to which they are aware of the multiple beneficial outcomes the agreement promises, and which are the mechanism furthering understanding and acceptance of the complex and interconnected goals of the Green Transition of the agricultural and food sector in general.

This study explores a people’s perspective on the green agrifood transition and the Green Tripartite Agreement in Denmark in two parts: The first part (found in this report) focuses on consumer-citizens views on the green transition in agriculture, and the second part (forthcoming) focuses on consumer-citizens views and behaviour when it comes to the dietary transition. 

This report is an outcome of the project ‘Green Transition Index’ at Aarhus University, Denmark. It is conducted by the MAPP and Land-CRAFT centres and funded by the Business and Social Science (BSS) Faculty, the MAPP Centre, and Land-CRAFT Centre (especially part 1). Part of the funding for the work (especially part 2) also comes from the PlantTip project funded by Novo Nordisk Foundation (see https://www.planttip.dk/). The aim is to repeat the study to track potential changes.

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Author Biographies
Jessica Aschemann-Witzel, Aarhus University

Jessica is the Director of the MAPP Centre in the Department of Management and is a Professor in the Department of Management and the Department of Agroecology. 

Michelle Tulloch, Aarhus University

Michelle is a Postdoc Researcher in the Department of Management. 

Esben Durhuus Lejsgaard, Aarhus University

Esben is a Research Assistant in the Department of Management. 

How to Cite

Aschemann-Witzel, J., Tulloch, M., & Lejsgaard, E. D. . (2026). A People’s Perspective on the Green Agriculture and Food Transition and the Green Tripartite Agreement in Denmark. Aarhus University. https://doi.org/10.7146/au.643

Data Availability Statement

The datasets generated during and/or analyzed during the current study are not publicly available in accordance with GDPR rules. 


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How to Cite

Aschemann-Witzel, J., Tulloch, M., & Lejsgaard, E. D. . (2026). A People’s Perspective on the Green Agriculture and Food Transition and the Green Tripartite Agreement in Denmark. Aarhus University. https://doi.org/10.7146/au.643